The consumer isn't a moron; she is your wife. You insult her…

The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.

David Ogilvy

Confessions of an Advertising Man · 1963

★ 3.4

Other tags relating to this quote

Topic

Advertising and marketing

Medium

Treatise

Time

1963

Person

David Ogilvy

Provenance

Citation

Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.

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The consumer isn't a moron; she is your wife. You insult her intelligence if you assume… — David Ogilvy

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