It is the professional duty of the advertising agent to conceal his artifice. When Aeschines spoke, they said. "How well he speaks." But when Demosthenes spoke, they said. "Let us march against Philip."David OgilvyConfessions of an Advertising Man · 1963★ 5.0
TreatiseThe consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.David OgilvyConfessions of an Advertising Man · 1963★ 3.4
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