It is the professional duty of the advertising agent to conceal his artifice. When… — David Ogilvy

It is the professional duty of the advertising agent to conceal his artifice. When Aeschines spoke, they said. "How well he speaks." But when Demosthenes spoke, they said. "Let us march against Philip."

Confessions of an Advertising Man · 1963
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Ogilvy, David. Confessions of an Advertising Man. Atheneum, 1963, ch. 5.