
Thoughts on Design
1947 · 95 pages
Beauty and utility generate each other, Paul Rand argues, and the designer's job is fusing idea with image. He pulled European modernism into American advertising and made the trade take design seriously.
★ 4.5

Beauty and utility generate each other, Paul Rand argues, and the designer's job is fusing idea with image. He pulled European modernism into American advertising and made the trade take design seriously.

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