
Thoughts on Design
1947 · 95 pages
Beauty and utility generate each other, Paul Rand argues, and the designer's job is fusing idea with image. He pulled European modernism into American advertising and made the trade take design seriously.
★ 4.5

Beauty and utility generate each other, Paul Rand argues, and the designer's job is fusing idea with image. He pulled European modernism into American advertising and made the trade take design seriously.

Modern painting had become an illustration of theory, Wolfe argued, invisible without the words. He named the three critics who ruled taste in New York, and the art world came after him howling.

Modern art's century, from the Eiffel Tower to the moment modernism became the official culture it once attacked. Hughes explains what Picasso and Pollock were after in plain, unhurried English.