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It's really hard to design products by focus groups. A lot of times, people don't know… — Steve Jobs

It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.

Steve Jobs
1998
★ 3.7
Other tags relating to this quote
Topic
Product designBusiness strategyCustomers
Time
1998
Person
Steve Jobs
Provenance
Citation
Jobs, Steve. "Steve Jobs: 'There's Sanity Returning'." Interviewed by Andy Reinhardt. BusinessWeek, 25 May 1998.

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