Book · 1947 · Nonfiction

Thoughts on Design

Name: Thoughts on Design
Author: Paul Rand

Chronicle Books · 95 pages

★ 4.5 editorial score

Beauty and utility generate each other, Paul Rand argues, and the designer's job is fusing idea with image. He pulled European modernism into American advertising and made the trade take design seriously.

Genre

Aesthetics Art criticism

Medium

Essays

Subject

Aesthetics Design Art The creative process

Time

1947

Related books

Other volumes that share a subject, a setting, or an author with this one.

Nonfiction · Architecture theory

The Classical Language of Architecture

John Summerson

1963 · 56 pages

Another book aboutSubject·Design

Nonfiction · Reference

A Field Guide to American Houses

Virginia Savage McAlester and Lee McAlester

1984 · 880 pages

Another book aboutSubject·Design

Nonfiction · Art criticism

The Shock of the New

Robert Hughes

1980 · 444 pages

Another book ofGenre·Art criticism

Nonfiction · Art criticism

The Painted Word

Tom Wolfe

1975 · 106 pages

Another book ofGenre·Art criticism

Other media

Works in other forms that share a subject with this one.

Other media onSubject·Design

Quote · 1992

“A common mistake that people make when trying to design something completely foolproof was to underestimate the ingenuity of complete fools.”

Douglas Adams

Quote · 1896

“Form ever follows function.”

Louis Henri Sullivan

Quote · 1998

“That's been one of my mantras-focus and simplicity. Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains.”

Steve Jobs